Sirene MediaWorks
  • Home
  • Services
  • Clients
  • About Us
  • Blog

A Testimonial for “The Woman Who Wasn’t There”

by kseiger on April 5, 2012 · No Comments

I am pleased to sing the praises of The Woman Who Wasn’t There (Touchstone 2012), a new non-fiction book by Robin Gaby Fisher and Angelo Guglielmo, as well as a documentary film directed by Angelo (Meredith Vieira Productions).

Continue Reading →

Workshops: Revealing the Mysteries of Social Media Marketing

by kseiger on April 2, 2012 · No Comments

I honored to be giving a Three Part Social Media Workshop Series with the Business Center for New Americans, a wonderful organization that aims to “fulfill the American Dream of inclusion by building wealth through business development & expansion, savings and home ownership.” BCNA provides training, mentoring and microfinancing for immigrants, refugees, women, artisans and others.

Continue Reading →

Rainbow Movers NY: Moving In and Around New York City Since 1978

by kseiger on March 20, 2012 · No Comments

Lenny Sass is the owner and co-founder of our client, Rainbow Movers NY, providing stress-free moving services in New York, New Jersey and Connecticut.  We thought it would be interesting to ask him how moving has changed in the city since he first started the business in 1978.  (Cross-Posted on www.RainbowMoversNY.com) When my wife and [...]

Continue Reading →

Part 3: Protecting Your Intellectual Property in Fashion & Design – What Steps to Take (Part 3 of 3)

by kseiger on March 10, 2012 · No Comments

Written in coordination with Arza Gilad of arzadesign and Tudor Capusan of Tudor Law This is the third part of our series on protecting intellectual property in the fashion and design world.  The case is arzadesign, who challenged Urban Outfitters with patent infringement and won a settlement.  In this third and final installment, Intellectual Property [...]

Continue Reading →

Part 2: Protecting IP in Fashion and Design – Patents, Copyrights and Trademarks (Part 2 of 3)

by kseiger on March 6, 2012 · No Comments

Part 1 of this article discussed the case of arzadesign settling an intellectual property infringement case with Urban Outfitters. Independent designers often find themselves in similar situations, so I consulted with Intellectual Property Lawyer Tudor Capusan of Tudor Law LLC and asked for his analysis of this case.

Continue Reading →

Protecting IP in Fashion and Design – The Case of Arza Design (Part 1 of 3)

by kseiger on March 5, 2012 · No Comments

I often work with fashion, accessories and product designers, many of whom have had their designs stolen and reproduced for sale by larger companies. The experience can be very challenging for the designers on both a personal and business level. One designer, however, took on a much larger company to protect her intellectual property – and won. Here is how she did it:

Continue Reading →

Remembering Steve Jobs

by kseiger on October 12, 2011 · No Comments

I have loads of early Mac memories. – I was one of the first kids in my high school in the early 1980′s to write a term paper on a computer, my dad’s Macintosh,  In 1993 we saw it in the Smithsonian Museum, while he was still using his to write stories and letters to [...]

Continue Reading →

In Rememberance: World Trade Center

by kseiger on September 11, 2011 · No Comments
Continue Reading →

9/11: The World Speaks – A New Book by Lee Ielpi

by kseiger on September 6, 2011 · No Comments

Next Sunday marks the 10th anniversary of the events of September 11th. It is an emotional time for most of us, and the constant replay of the events in the media can be overwhelming.  That is why the newly released book by my friend Lee Ielpi, 9/11: The World Speaks (Globe Pequot Press, 2011) is [...]

Continue Reading →

5 Things Business Owners Say That Are Music To My Ears

by kseiger on August 15, 2011 · No Comments

In recent meetings with potential clients, I once again heard wonderful confirmations about why I started Sirene MediaWorks. Growing businesses need to conduct effective marketing and communications campaigns. But many companies don’t have the resources to hire a full-time marketing staff or the expertise to do it themselves.  I founded Sirene MediaWorks to provide exciting [...]

Continue Reading →
← Previous Entries
  • Follow me on Twitter Become a Fan on Facebook
  • Twitter Feed

    • RT @BarbaraWJewelry: We will be back at SUPER!market NYC this Sat., May 19. 268 Mulberry St. (between Houston & Prince). 11-7. Com ... 2012/05/16
    • RT @SchoolHouseKitc: Thank you our good friend Kathy Blake, aka The Experimental Gourmand for this really nice posting!... http://t.co/i ... 2012/05/16
    • RT @ShayaNYC: This Sunday, I'll be at the Fabulous 5th Ave Street Fair in Brooklyn between St. John and 12th Street in Brooklyn. http:// ... 2012/05/16

Sirene MediaWorks

  • Home
  • Services
  • Clients
  • About Us
  • Blog
© 2010 Sirene MediaWorks
Platform by PageLines